Behind The Logo
The Color: International Orange stands out, represents hope in many ways and is bold.
The Reason: We should all be bold and stand out in crowds. We have a common link between us and through the tears we become united.
The Image: Four individuals standing as one close family. Maybe it’s a mother and her three children or a father and mother holding their two kids close.
Whether you see it as friends coming together or family strong and united the end result is the same - we all need the ribbons of hands squeezing us together. I wanted the image to express a need to reach out, a need to be heard and a need to share your voice.
For Jason Pinchoff it is the perfect combination of loved ones being held together. The original concept was of a family standing and a ribbon tying them closely together leaving no one to feel alone.
There are always ways to be heard and it is my desire and hope that with this foundation we can bring a voice to the many who have had to endure the pains that go along with cancer.